Whether you are planning a shareholders’ meeting, a team building retreat, or a product launch, hosting a corporate event can be a complicated process. You may also feel additional stress because the stakes can be so high with corporate events—missteps could compromise your organization’s client relationships, public image, or employee loyalty, so you’ll want to take every step possible to get the event just right. Below you’ll find some key tips for hosting a successful event that meets your vision and aligns with your company’s goals.
Build Your Budget with Some Wiggle Room
Your event budget will be a huge factor in determining what is (and isn’t) possible at your event. Therefore, it’s important to be realistic about the resources available. However, you should also anticipate some unexpected costs popping up throughout the process. A good rule is to anticipate spending 10% more than your baseline budget.
Have a Detailed Event Itinerary
Any corporate event will have a clear goal. For example, you may be striving to create buzz around a new product or service, or you might be working to boost employee loyalty and productivity through a team building retreat or training program. No matter what your goals are, keep them top of mind as you create an event itinerary. You should also plan to have plenty of activities, snacks and beverages to keep attendees engaged while still providing some downtime to prevent fatigue and burnout. Even if your event is only a few hours long, providing a few snack breaks throughout will keep attendees more engaged throughout each presentation and activity.
Technology can also help you keep your event on track and keep attendees active. There are numerous event planning apps, which may include tools to help you take polls, host virtual Q&A sessions, and provide reminders for attendees throughout the event.
Keep Your Guests Well-Fed
One detail you won’t want to overlook for your event is catering. Any type of corporate event should have catering provided, as well-fed guests will be more likely to participate in various activities and be willing to forgive any minor event hiccups that may arise. The right catering setup will depend on what type of event you’re hosting. For training seminars, offering boxed lunches and snack trays will allow attendees to grab a quick bite without distracting too much from the day’s events. Conversely, hosting major clients and vendors may demand a more upscale offering like plated dinner service or a buffet complete with carving stations and elaborate dessert displays. Working with an experienced caterer will help you plan an appropriate menu for the event and ensure that you have just the right amount of food for all your attendees. With a full-service catering company, you can coordinate other event details as well, such as table and chair rentals, entertainment, lighting, props, audio equipment, and more.
Leave Your Guests with Something to Take Home
Corporate events are a big investment, so you’ll want to leave a lasting impression. Branded merchandise is always appreciated in gift bags for attendees, but you may also consider leveraging technology once again by offering a digital code to access exclusive online content related to your event, early access to new products, or discounts on future purchases.
If you are planning a corporate event in Tucson, count on Tucson Creative Catering to make it a success. We have assisted organizations of all sizes—including Bank of America, the University of Arizona, Southwest Gas, Raytheon, Northwest Medical Center, and the City of Tucson—plan and execute exceptional events complete with delectable menus and event coordination services. Contact us today to get a quote for your event and learn more about our full service catering company.